Effective date: October 9, 2025
This Privacy Policy explains how American MGA Insurance and related brands (including American Mutual Insurance) (collectively, “Company,” “we,” “us,” or “our“) collect, use, disclose, and safeguard personal information when you visit dfwus.com or contact us by phone, text, email, social media, or in person.
U.S. audience only. Our website and services are intended for individuals in the United States. If you access our site from outside the U.S., you do so at your own risk and you should not submit personal information.
We collect personal information primarily by phone, email, or other direct communication, not through automated website forms. Our website (dfwus.com) is informational only and does not collect personal data from visitors, except limited technical data such as IP address or basic analytics to maintain site performance. We will never request sensitive information online, except for your name, phone number, email, and preferred contact method.
We collect the following categories of personal information (as defined by U.S. privacy laws). The specific information we collect depends on how you interact with us:
Identifiers (e.g., name, postal address, email address, phone number, IP address, cookie IDs, account credentials).
Government identifiers & insurance details (e.g., Social Security Number, driver’s license number, VIN, date of birth; health‑related information you voluntarily provide to obtain a quote or enroll in a plan; Medicare/Marketplace application details).
Financial information (e.g., payment card last 4 digits, billing address; we do not store full card numbers if payment is processed by a PCI‑compliant vendor).
Commercial information (e.g., quotes requested, policies purchased, service history, communications, preferences).
Internet/network activity (e.g., device type, browser, pages viewed, referring/exit pages, time stamps).
Geolocation data (coarse location from IP).
Audio/Visual (e.g., call recordings for quality and training when you call our published numbers; voicemail).
Inferences (e.g., preferences inferred from interactions to personalize services).
Sources. We collect information directly from you; automatically from your device; from third parties such as carriers, lead vendors, referral partners, data enrichment providers, analytics/advertising networks; and from government/public records as permitted by law.
When you submit a quote request, contact form, or application on our website, we collect personal information such as your name, contact details, date of birth, ZIP code, and other data necessary to provide insurance quotes and services. We use this information only for business purposes consistent with this Privacy Policy. For more details, please review the sections below on how we use and disclose information.
We use personal information to:
Provide quotes, place applications, service and administer insurance policies, verify identity, and prevent fraud.
Communicate with you (including by phone, email, SMS/WhatsApp, and chat) about quotes, policies, renewals, claims support, and updates.
Operate, secure, repair, and improve our website, products, and services.
Personalize content and advertising, and measure the effectiveness of campaigns.
Comply with legal obligations and enforce our terms, including recordkeeping and auditing.
We may aggregate or de‑identify data and use it for analytics, without further notice.
We process personal information when one or more of the following apply: (a) to perform a contract or take steps at your request prior to entering into a contract (e.g., providing quotes, submitting applications, servicing a policy); (b) with your consent (e.g., to receive marketing or to collect optional data); (c) for our legitimate interests in operating, securing, and improving our services (balanced against your rights); and (d) to comply with laws and regulatory requirements (e.g., insurance, tax, fraud prevention, recordkeeping).
To provide insurance services, we may need sensitive personal information such as Social Security Number, government-issued IDs, or limited health-related details for underwriting. We use such information only as reasonably necessary to provide services or meet legal/regulatory obligations. We do not store or retain sensitive information in our systems; instead, it is entered directly and securely into official insurer, government, or regulatory platforms at the time of collection. We will never request sensitive information online beyond your name, phone number, email, and contact preference.
We disclose personal information to:
Insurance carriers, general agencies, and enrollment platforms to obtain quotes, submit applications, or service policies you request.
Service providers/contractors (e.g., hosting, CRM, call recording, analytics, payment processors, marketing and security vendors) under contracts that restrict further use.
Affiliates and business partners for operational purposes; and professional advisors (legal, compliance, accounting).
Authorities when required by law, regulation, subpoena, or to protect rights and safety.
Successors in the event of a merger, acquisition, or asset transfer.
We do not sell personal information for money. We may engage in cross‑context behavioral advertising (as defined in California law); see Section 7 for opt‑out choices.
We use cookies and similar technologies for site functionality, analytics, and (where enabled) advertising/retargeting. You can manage cookies via your browser or our site banner (where available). Blocking some cookies may impact functionality.
We may use analytics (e.g., first‑party analytics, Google Analytics) to understand website usage and improve performance. We may use advertising partners for remarketing subject to your choices.
Do Not Track. We do not respond to browser “Do Not Track” signals.
Cross‑context behavioral advertising (CPRA). To the extent we engage in cross‑context behavioral advertising as defined by Cal. Civ. Code §1798.140, we treat it as “sharing” under California law. You may opt out at any time using the Do Not Sell/Share My Personal Information link in our footer or by contacting us as described below.
We retain information for as long as necessary to fulfill the purposes described above, including to meet legal, regulatory, tax, and reporting requirements, resolve disputes, and protect our rights, after which we securely delete or de‑identify it. For insurance records, we generally keep core customer/application/policy records for at least seven (7) years (or longer if required) to comply with rules of the Texas Department of Insurance (TDI), CMS/Marketplace, carriers, and other applicable authorities.
Depending on your state (e.g., CA, CO, CT, UT, VA), you may have rights to know/access, correct, delete, opt‑out of sales/sharing/targeted ads, and limit the use of sensitive personal information. We do not sell personal information for money. To the extent we “share” for cross‑context behavioral advertising, you may opt out.
How to submit a request or opt out:
Web: [Do Not Sell/Share My Personal Information] (link placeholder)
Email: info@dfwus.com
Phone: 855‑277‑7770
Identity verification. We will verify your identity before fulfilling requests, which may include matching information you provide with data in our records or requesting additional information (e.g., government ID fragments). Authorized agents may submit requests when permitted by law if they provide proof of authorization and we can verify the consumer’s identity.
Appeals. If we deny your request, you can appeal by replying to our decision notice; we will respond with our final decision and how to contact your state attorney general if you remain unsatisfied.
Our services are not directed to children under 13 and we do not knowingly collect personal information from them. If you believe a child has provided us information, contact us to delete it.
We are not a medical provider and generally are not a HIPAA Covered Entity. In some activities we may act as a Business Associate (e.g., assisting a health plan or carrier). Where we handle protected health information (PHI) in that capacity, we do so under applicable law and our Business Associate or similar agreements. PHI maintained by your health plan or provider is governed by their HIPAA Notice of Privacy Practices. For questions about PHI we process in connection with enrollment/servicing, contact us at 855‑277‑7770 or info@dfwus.com.
We use administrative, technical, and physical safeguards designed to protect personal information, including encryption in transit, access controls, least‑privilege practices, and employee training. No method of transmission or storage is 100% secure; please use caution when transmitting information online.
We restrict access to U.S. visitors and may block traffic from other regions to manage legal, security, and fraud risks. If you are outside the U.S., do not submit personal information via this website. By using our site and providing information, you consent to the processing and storage of your information in the United States in accordance with this Policy.
Our site may contain links to third‑party websites/services that we do not control. This Policy does not apply to their practices; review their privacy notices.
We may update this Policy from time to time. The “Effective date” above shows the latest revision. Material changes will be posted on this page with an updated date.
This Policy and any disputes arising from it or your use of our site are governed by the laws of the State of Texas, without regard to its conflict of laws rules. Exclusive venue shall lie in the state or federal courts located in Dallas County, Texas.
American MGA Insurance (American Mutual Insurance)
2435 N Central EXPY, Fl 12 , Richardson, Tx, 75080
Phone: 855‑277‑7770
Email: info@dfwus.com
If you have accessibility needs, contact us for this Policy in an alternative format.
Link this page to your footer as “Privacy Policy”.
Add a Cookie Banner with Accept/Reject and granular controls.
Add a “Do Not Sell/Share” link in the footer that opens a simple form capturing name, email, and request type.
Publish a short Notice at Collection above any quote form summarizing what you collect and why (linking back to this Policy).
Request a quote and we will response to your quote
